The FDA is holding a public hearing in Washington DC November 12-13. Pharma, Medical Device and Vet industries will be answering a number of question posed by the FDA on the use of social media (see Federal Register Vol 74 No.181/Monday Sept 21, 2009 pages 48083-88.) They are looking primarily for data and research on the use of social media tools in promotion, including data from companies on their own experiences, the extent to which health care professionals and consumers are using and are influence by various social media tools and the impact of Internet and social media promotion on public health. Thoughts? Comments?