Promotion of FDA regulated medical products using the internet and social media

[Gail McDaniel]

The FDA is holding a public hearing in Washington DC November 12-13. Pharma, Medical Device and Vet industries will be answering a number of question posed by the FDA on the use of social media (see Federal Register Vol 74 No.181/Monday Sept 21, 2009 pages 48083-88.) They are looking primarily for data and research on the use of social media tools in promotion, including data from companies on their own experiences, the extent to which health care professionals and consumers are using and are influence by various social media tools and the impact of Internet and social media promotion on public health. Thoughts? Comments?

[Katherine Rourke]

I'm eager to attend this event! Who else will be there? shoot me a tweet at @katherinerourke and maybe we can prepare some research ahead of time to be prepared for the talk.

[Marc Singh-Jones]

Larry Weber who works with device, pharma and healthcare providers spoke at last year's hearing on this matter - check out this podcast which explores how to develop digital and social marketing stratgies that comply with FDA regulation

 

Larry Weber Podcast