Health Care Trends With a Social Media Twist
Donna Wright has not received any gifts yet
Within communications, can there still be a need for globalisation, localisation or even glocalisation?? Especially in the world of healthcare communications, surely this is now a case of personalisation!
‘Local people have local needs’ I hear you cry, and yes, a need for local understanding is paramount...as is a need for understanding the world of business, in many cases as a global entity – with pharma operating more and more from one HQ base, be that in America, the EU or APAC, it…Continue
Posted on August 22, 2012 at 6:12am
The definition of PR, I feel, is currently ever-changing. For each campaign I work on, the aims, objectives and strategy, slightly adapt my opinion of what my work achieves and therefore what definition I would use to encapsulate it.
Obviously I am not alone when trying to define PR as the Public Relations…Continue
Posted on January 12, 2012 at 6:41am
Quite a title, I know!
However, this reminder of life’s vulnerability I feel, is also great inspiration and driver for the work that we do. Agreed, I am no Mother Teresa and I’m not directly saving lives, however a well thought through healthcare communications campaign can make a difference – can’t it?!
With the ever increasing blurring of lines between pharmaceuticals and lifestyle brands, plus the continued switch of power to the patient – the pro-sumer…Continue
Posted on December 8, 2011 at 5:14am