"I agree with Chris - the aforementioned "gray area" can be interpreted in so many different ways that clear guidelines are much and urgently needed - especially for clinicians - as to how they can engage in the social media."
Health Care Trends With a Social Media Twist
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Chris Sicuranza commented on Leanne Drown's blog post Do you know your hospital's social media policy?"I wonder how many actual cases there have been of privacy violations ending in termination. I fear that the gray area you mention will end people's careers and just have a lesson learned. Some sort of consistency is needed for the benefit of…"
Leanne Drown posted a blog postDo you know your hospital's social media policy?
It seems that pretty much everyone is on Facebook or Twitter these days, not to mention writing company blogs or participating in interviews about patient success stories. An important thing for all clinicians to keep in mind, is that HIPAA regulations apply to what is said on your work blog and personal Facebook account. This may not be clearly stated in your hospital's social media policy, which is likely to only cover postings to hospital or work related outlets, but a violation can lead to…See More
Leanne Drown posted a blog postShould Patient Data be Used for Targeted Marketing Campaigns?
Earlier this week, American Medical News featured an article about patient specific marketing. Its an interesting concept: by using similar customer relationship management (CRM) software that grocery stores use to determine which coupons to print at the end of your receipt, hospitals and other healthcare professionals will be able to micro-segment and target their patients based on the information found in their electron…See More
Leanne Drown posted a blog postHealth Care Reform Passes--Now Let's Start Health Care Innovation
This article today in BusinessWeek lays out some good ideas on what the US needs to do with health care now that reform has been passed. Whether or not you agree with the reform bill, you have to admit that these ideas involving social media are seemingly so simply yet so impactful. According to Bruce Nussbaum, US health care needs two things: 1.) platform innovation that uses social…See More
Leanne Drown posted a blog postiPad Follow-up Post: Will it Really be Adapted in the Hospital Setting?
In my post a couple of weeks ago, I discussed what the "Apple Tablet," now known as the iPad, could mean for healthcare. Now that the iPad has been released and reviewed, the medical community is torn on it's place in their world. My view is a bit more skeptical that it was before the release, but I still look forward to watching this play out. While the iPad may become a convenient replacement for…See More
Leanne Drown posted a blog postHealthcare and the Rumored Apple Tablet
With the upcoming Apple event tomorrow (1/27), there has been endless speculation regarding the nature of the announcement. Who am I if I don't jump on the bandwagon and write my own post on the topic? Most of the talk is about the fabled "tablet" that Apple has been working on for the past ten years, while others talk about network expansion. Apple is by no means the first vendor to create a tablet, and Panasonic, Toshiba, HP and Intel have all been working to integrate tablet technology into…See More
Leanne Drown posted a blog postWhat Realtime Search Means for Healthcare Marketing
As you know, Google’s realtime search service has gone live. In a nutshell, this service will incorporate realtime results from Twitter, Facebook, MySpace and FriendFeed into a designated section on each results page updating you search query live as you browse through results. What does this have to do with healthcare? With the escalating debate on the topic including recent sessions held by the FDA and the…See More
Leanne Drown commented on Leanne Drown's blog post When it Comes to Social Marketing in Healthcare, Conventional Wisdom is Unwise"Hi David - thanks for sharing the list of participating hospitals, it is interesting to see who is really embracing this change. After reading your blog post, I have realized once again how important it is for healthcare companies to listen to the…"
David Harlow commented on Leanne Drown's blog post When it Comes to Social Marketing in Healthcare, Conventional Wisdom is Unwise"It's the place to be. See @edbennett 's list of hospitals participating thus far at Found in Cache. The trajectory is ever upward, but while it is the wave of the future, it is also important to remember that it is but one arrow in the…"
Leanne Drown posted a blog postWhen it Comes to Social Marketing in Healthcare, Conventional Wisdom is Unwise
While it is more important than ever to follow government regulations and industry standards when marketing for healthcare, it is also vital to reach the audience in a place where they feel comfortable. This comfort zone has recently become online communities, microblogs and article sharing services. Today traditional marketing techniques are undoubtedly important, but as people become increasingly involved in social networks they will be harder to reach through traditional channels such as TV…See More
Leanne Drown posted a blog postThere's an App for That: The iPhone finds its place in radiology
Good article from Stephanie Twining in the latest issue of rt-image outlining the iPhone's place in the radiology suite. Stephanie details a few of her favorite radiology related apps including:- OstriX, the open-source DICOM viewer app for looking at X-rays, ultrasounds, CT, and MR images – even reconstructing 3-D images and manipulating them- Merge Mobile app, which enables radiologists to view cases and, when necessary, forward critical findings directly and securely to a patient’s referring…See More
Leanne Drown's Blog
Do you know your hospital's social media policy?
It seems that pretty much everyone is on Facebook or Twitter these days, not to mention writing company blogs or participating in interviews about patient success stories. An important thing for all clinicians to keep in mind, is that HIPAA regulations apply to what is said on your work blog and personal Facebook account. This may not be clearly stated in your hospital's social media policy, which is likely to only cover postings to hospital or work related outlets, but a violation can lead to… Continue
Posted on August 17, 2010 at 8:00am — 2 Comments
Should Patient Data be Used for Targeted Marketing Campaigns?
Earlier this week, American Medical News featured an article about patient specific marketing. Its an interesting concept: by using similar customer relationship management (CRM) software that grocery stores use to determine which coupons to print at the end of your receipt, hospitals and other healthcare professionals will be able to micro-segment and target their patients based on the information found in their electron… Continue
Posted on July 23, 2010 at 3:40pm
Health Care Reform Passes--Now Let's Start Health Care Innovation
This article today in BusinessWeek lays out some good ideas on what the US needs to do with health care now that reform has been passed. Whether or not you agree with the reform bill, you have to admit that these ideas involving social media are seemingly so simply yet so impactful.
According to Bruce Nussbaum, US health care needs two things:
1.) platform innovation… Continue
According to Bruce Nussbaum, US health care needs two things:
1.) platform innovation… Continue
Posted on March 22, 2010 at 1:00pm
iPad Follow-up Post: Will it Really be Adapted in the Hospital Setting?
In my post a couple of weeks ago, I discussed what the "Apple Tablet," now known as the iPad, could mean for healthcare. Now that the iPad has been released and reviewed, the medical community is torn on it's place in their world. My view is a bit more skeptical that it was before the release, but I still look forward to watching this play out. While the iPad may become a convenient replacement for… Continue
Posted on February 11, 2010 at 11:36am
Healthcare and the Rumored Apple Tablet
With the upcoming Apple event tomorrow (1/27), there has been endless speculation regarding the nature of the announcement. Who am I if I don't jump on the bandwagon and write my own post on the topic? Most of the talk is about the fabled "tablet" that Apple has been working on for the past ten years, while others talk about network expansion. Apple is by no means the first vendor to create a tablet, and Panasonic, Toshiba, HP and Intel have all been working to integrate tablet technology into… Continue
Posted on January 26, 2010 at 9:30am
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