Health Care Trends With a Social Media Twist
Tanya Holloway has not received any gifts yet
The topic of self-diagnosis continues to generate great debate amongst patients and doctors alike. This was no doubt fuelled over the last few weeks with the admission from GPs across Europe that 60% use Wikipedia for reference.
The debates around this survey led to an important point. Wikipedia publishes very technical medical information which can be hard to understand if the reader doesn’t already know the definitions of…Continue
Posted on July 5, 2011 at 9:15am
Those living in the UK at the moment will know that it is prime hay fever season – the weather is up and down and there has also been a lot of windy weather.
Of course this is the prime time for health companies to target hay fever sufferers, and a recent example of this is Kleenex’s social media efforts to dispel hay fever myths amongst consumers.
Kleenex has been using…Continue
Posted on June 2, 2011 at 5:22am — 1 Comment
Posted on April 28, 2011 at 5:27am — 1 Comment
I recently came across a twitter update which shared details of Ovarian Cancer Action’s new campaign – a Facebook application to raise awareness of the disease and its symptoms.
What caught my attention is that the application is called ‘ireallylike’, which threw me off guard – why would you call a Facebook app for ovarian cancer ‘ireallylike’? Surely another name would have been more…Continue
Posted on March 24, 2011 at 8:22am