Health Care 3.0

Health Care Trends With a Social Media Twist

Tanya Holloway
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  • London
  • United Kingdom
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The doctor will see you now...while browsing on Wikipedia

The topic of self-diagnosis continues to generate great debate amongst patients and doctors alike. This was no doubt fuelled over the last few weeks with the admission from GPs across Europe that 60% use Wikipedia for reference.

The debates around this survey led to an important point. Wikipedia publishes very technical medical information which can be hard to understand if the reader doesn’t already know the definitions of…


Posted on July 5, 2011 at 9:15am

Kleenex leverages hay fever - #atishoo - season via social media

Those living in the UK at the moment will know that it is prime hay fever season – the weather is up and down and there has also been a lot of windy weather.

Of course this is the prime time for health companies to target hay fever sufferers, and a recent example of this is Kleenex’s social media efforts to dispel hay fever myths amongst consumers.

Kleenex has been using…


Posted on June 2, 2011 at 5:22am — 1 Comment

Examining Facebook for Nurses

It is not a coincidence that two articles on nurses’ use of Facebook recently appeared on the same day, one in the UK and one in the US.  The blurred boundaries of social media are becoming a hot topic, as nurses, employers and health regulators alike try to understand, and rule, on how…


Posted on April 28, 2011 at 5:27am — 1 Comment

‘iDONTreallylike’ this cancer awareness Facebook app

I recently came across a twitter update which shared details of Ovarian Cancer Action’s new campaign – a Facebook application to raise awareness of the disease and its symptoms.

What caught my attention is that the application is called ‘ireallylike’, which threw me off guard – why would you call a Facebook app for ovarian cancer ‘ireallylike’? Surely another name would have been more…


Posted on March 24, 2011 at 8:22am

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A community discussing and debating current health care trends, often those involving social media.


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