Health Care 3.0

Health Care Trends With a Social Media Twist

Tanya Holloway
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  • London
  • United Kingdom
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Tanya Holloway posted a blog post

The doctor will see you now...while browsing on Wikipedia

The topic of self-diagnosis continues to generate great debate amongst patients and doctors alike. This was no doubt fuelled over the last few weeks with the admission from GPs across Europe that 60% use Wikipedia for reference.The debates around this survey led to an important point. Wikipedia publishes very technical medical information which can be hard to understand if the reader doesn’t already know the definitions of complex medical…See More
Jul 5, 2011
Tanya Holloway commented on Tanya Holloway's blog post Kleenex leverages hay fever - #atishoo - season via social media
"After posting this article to twitter Kleenex UK contacted me and asked if I would like to receive a hayfever rescue kit. I agreed, and received the kit 10 days after they contacted me - this is obviously not seen to be an emergency rescue…"
Jun 16, 2011
Tanya Holloway commented on Nicole Franklin's blog post Patients trial iPad health tracker
"Interesting post, and what a great development for spinal patients and doctors alike! I am sure this tool will also help hospitals to track and measure results in a more effective manner so that the overall spinal patient service in the NHS can only…"
Jun 8, 2011
Tanya Holloway commented on Sarah Willey's blog post Ford's Health & Wellness Initiative
"I hadn't heard of the interesting point made by the AHA and Dana you also raise some valid points about the potential margin of error for a device like this. I guess the next step for Ford is to work with patient organizations/societies to…"
Jun 3, 2011
Tanya Holloway commented on Cheri Keith's blog post The social life of health information
"Hi Cheri, this article and research is very interesting. On the other side of the coin, similar results for physicians using the net to find information were echoed recently across Europe this week with research showing that 60% of doctors admit to…"
Jun 3, 2011
Tanya Holloway posted a blog post

Kleenex leverages hay fever - #atishoo - season via social media

Those living in the UK at the moment will know that it is prime hay fever season – the weather is up and down and there has also been a lot of windy weather.Of course this is the prime time for health companies to target hay fever sufferers, and a recent example of this is Kleenex’s social media efforts to dispel hay fever myths amongst consumers.Kleenex has been using Twitter and also a…See More
Jun 2, 2011
Tanya Holloway commented on Jackie Hanley's blog post Should MDs be obligated to Tweet?
"Interesting post Dana. I think I feel sorry for the physicians in a way, as they have enough to do with seeing patients, diagnosing patients, keeping up to date on industry information, managing a clinic, and then to put the pressure on them to…"
May 12, 2011
Tanya Holloway commented on Dana Gulick's blog post Emergen-tweets: is Twitter replacing the phone when it comes to 9-1-1?
"Interesting post Dana, and a concerning topic at that! I wrote a post a few months ago about doctors responding to patients on twitter (I didn't think they it was the right platform for doctor/patient discussions) however the issue of flagging…"
May 12, 2011
Tanya Holloway commented on Shannon's blog post The Full Scope of HCSM
"I really enjoyed reading this article Shannon, particularly the social media examples of Army of Women and physicians braving Facebook to communicate with and help patients. I think we are all guilty of self medicating via the web but with so much…"
May 4, 2011
Ann-Marie Gannon commented on Tanya Holloway's blog post Examining Facebook for Nurses
"Great post Tanya, I think there are certainly advantages to using Facebook for professional use, but I guess the medical practice is the same as any profession, you shouldn’t put anything online that is in conflict/not in line with your…"
May 4, 2011
Tanya Holloway posted a blog post

Examining Facebook for Nurses

It is not a coincidence that two articles on nurses’ use of Facebook recently appeared on the same day, one in the UK and one in the US.  The blurred boundaries of social media are becoming a hot topic, as nurses, employers and health regulators alike try to understand, and rule, on how social…See More
Apr 28, 2011
Tanya Holloway commented on Cheri Keith's blog post How will Storify impact healthcare?
"I think it will be interesting to see the effect that Storify has on health events such as pandemics, to give a past example, swine flu. There was a lot of hype around the different causes, how one could catch it, and the treatments available. I…"
Apr 27, 2011
Tanya Holloway commented on Sarah Willey's blog post Social Media & Physicians-- Err on the Side of Caution
"I also think that the problem the health industry is going to face more and more is that the new generation of recruits see social media as something that is so natural to them - it is basically second nature so they can be quick to think that there…"
Apr 27, 2011
Tanya Holloway posted a blog post

‘iDONTreallylike’ this cancer awareness Facebook app

I recently came across a twitter update which shared details of Ovarian Cancer Action’s new campaign – a Facebook application to raise awareness of the disease and its symptoms.What caught my attention is that the application is called ‘ireallylike’, which threw me off guard – why would you call a Facebook app for ovarian cancer ‘ireallylike’? Surely another name would have been more…See More
Mar 24, 2011
Tanya Holloway commented on Tanya Holloway's blog post Should doctors save lives on Facebook?
"And here's BBC's coverage of the Facebook appendicitis diagnosis: http://www.bbc.co.uk/news/uk-wales-12477767 "
Feb 17, 2011
Tanya Holloway commented on Tanya Holloway's blog post Should doctors save lives on Facebook?
"Further to this, my colleague Francesca just tagged this article: Physicians need guidelines on use of social media http://psychcentral.com/news/2011/02/15/physicians-need-guidelines-on-use-of-social-media/23526.html This US research states that up…"
Feb 16, 2011

Tanya Holloway's Blog

The doctor will see you now...while browsing on Wikipedia

The topic of self-diagnosis continues to generate great debate amongst patients and doctors alike. This was no doubt fuelled over the last few weeks with the admission from GPs across Europe that 60% use Wikipedia for reference.

The debates around this survey led to an important point. Wikipedia publishes very technical medical information which can be hard to understand if the reader doesn’t already know the definitions of…

Continue

Posted on July 5, 2011 at 9:15am

Kleenex leverages hay fever - #atishoo - season via social media

Those living in the UK at the moment will know that it is prime hay fever season – the weather is up and down and there has also been a lot of windy weather.

Of course this is the prime time for health companies to target hay fever sufferers, and a recent example of this is Kleenex’s social media efforts to dispel hay fever myths amongst consumers.

Kleenex has been using…

Continue

Posted on June 2, 2011 at 5:22am — 1 Comment

Examining Facebook for Nurses

It is not a coincidence that two articles on nurses’ use of Facebook recently appeared on the same day, one in the UK and one in the US.  The blurred boundaries of social media are becoming a hot topic, as nurses, employers and health regulators alike try to understand, and rule, on how…

Continue

Posted on April 28, 2011 at 5:27am — 1 Comment

‘iDONTreallylike’ this cancer awareness Facebook app

I recently came across a twitter update which shared details of Ovarian Cancer Action’s new campaign – a Facebook application to raise awareness of the disease and its symptoms.

What caught my attention is that the application is called ‘ireallylike’, which threw me off guard – why would you call a Facebook app for ovarian cancer ‘ireallylike’? Surely another name would have been more…

Continue

Posted on March 24, 2011 at 8:22am

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