Health Care Trends With a Social Media Twist
Added by Cheri Keith on February 28, 2011 at 10:27pm — No Comments
One of my colleagues Tanya Holloway forwarded this interesting link to a pharma marketing attempt at an 'expose' on Astra Zeneca's efforts to create a social community for one of its anti depression formulas.
It's an interesting read, mainly highlights the need for indepth…Continue
Added by Blaise Hammond on February 23, 2011 at 5:01am — No Comments
With HIMSS11 kicking off this Sunday, meaningful use continues to be in the spotlight, and will certainly prove to be an important topic at the show. Just this week, the HIMSS organization released findings from a survey to assess hospitals' adoption of health IT and meeting meaningful use.
27 percent of the 442 hospitals polled are expecting to achieve all 14 core meaningful use measures by May 2012. While this is encouraging, it still shows there is plenty of room for…Continue
Added by Erica Frank on February 17, 2011 at 4:00pm — No Comments
There is increasing chatter about the future of patients using social media to contact their doctor for medical advice and the ethical implications that this incurs. From reading recent examples of social media interaction between doctor and patient, there will be confusion until some guidelines are provided to health care professionals. These guidelines will have to consider the existing use of social media, like the…Continue
Mobile technology in health care is going to be a major focus at the upcoming HIMSS 2011 show. With four of twelve innovation showcases highlighting mobile health care technology, this is one trend that is going to be front and center at the conference.
As on-the-go clinicians are relying more and more on mobile devices, technology must meet existing demands, and evolve to address the growing challenges (and opportunities!) the mobile era presents to the industry. We'll keep…Continue
Added by Erica Frank on February 9, 2011 at 11:49am — No Comments
Histalk is gearing up for HIMSS. They are conducting a survey to see if sponsors feel they are getting the money worth exhibiting at the conference. That should be a telling survey
Also interesting that Michael J. Fox will be delivering one of the keynotes.
Stay tuned as more HIMSS curtain raisers continue to publish.
Added by Nicole Franklin on February 9, 2011 at 10:25am — No Comments