April 2011 Blog Posts (13)

 

This is a great article that explores the many ways that patients can use social media in a wide range of ways – symptom research, physician location, support. It also touches on sites that help to pair patients with clinical trials they might not have found otherwise. Long gone are the days of a simple WebMD search to find out what that lingering headache may be.…

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It is not a coincidence that two articles on nurses’ use of Facebook recently appeared on the same day, one in the UK and one in the US.  The blurred boundaries of social media are becoming a hot topic, as nurses, employers and health regulators alike try to understand, and rule, on how…

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Storify, a much buzzed about start-up in California, launched publicly today touting its ability aggregate information in real-time from across social media platforms.  It of course proved its value during the Japan tragedies- but there could certainly be other applications for healthcare.

 

What about during drug or device recalls, or pandemics?  I'd love to hear your thoughts!

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Well, this isn't exactly the type of synergies one would typically expect, but it certainly shows the collaborative powers of social media. An potential intern competing to become Charlie Sheen's social media guru named Mayo Clinic as one of the most innovative organizations using social media today. While this might be odd company for Mayo to keep, it is certainly a true statement. Lee Aase makes a good…

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We all do it. At the end of the day, we share our thoughts about the little things that happen during our day. We don't think twice about it, do we? But when you are a physicians, experts caution, you need to really consider what is and isn't appropriate.



Dr. Alexandra Thran, 48, a physician at Westerly Hospital in Rhode Island who was fired from the hospital last year and reprimanded by the state medical board last week. The hospital took away her privileges to work in the emergency… Continue

 

Have you wondered how social media is changing the game for crisis management.  Attached is a good blog that walks through a recent crisis involving a congressman and a Craig's List posting, resulting in a real hot mess.   The blog then details what that hot mess could look like if it was a pharma crisis and the importance of having some social media assets ready to go before the crisis hits.  Very interesting read. 

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This videoon the BBC website is a great example of what IT in healthcare can achieve.

Can the experiences of patients (or their caregivers, family, friends, etc), who have benefitted from a drug, influence a health discussion?



I believe that the public can influence discussions. Corporations are not impervious to public pressure, even health insurers, which have an oligopoly situation in most markets, are listening. For example, Blue…

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Rather than continuing to wait for FDA guidance, more and more pharmaceutical companies are diving into social media with both feet.  Roche Diabetes launched a facebook page and twitter handle to help people living with diabetes.  Their Facebook page already has a good size community with people sharing ideas and tips on living with diabetes.  When you see how helpful these online communities targeting specific drug states can be, it is good to see that despite the FDA, industry is…

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The huge increase in mobile users in Africa has opened new avenues for healthcare. As reported by The Independent this weekend, phones and texts are increasingly being used on the continent to remind of appointments, medication and test results.

I’ve…

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Here is one pharma social media marketer's suggestions for what to do as we all wait for FDA guidance. 

 

 

 

 

 

http://sirensong.sireninteractive.com/social-media/what-pharmaceutical-marketers-can-do-in-the-absence-of-fda-social-media-guidance/

Yet another medical school is handing out iPads to help students with their education. University of Minnesota's Duluth campus is the latest school. This falls in line with what other medical schools, including Standford, University of California-Irvine and University of Central Florida have one over the past few months.

 

So how are students using the iPad? There's a push for replace traditional text books with e-books. Some schools are encouraging students to use the iPad in…

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This morning several members of the Health Care 3.0 community attended an interactive panel, Harnessing the Power of Social Media in Health Care Communications with some great speakers (Kevin Pho, MD, Ashley Serotta from Sermo, and Barry Chaiken, CMO of Imprivata.  You can view a full account of all Twitter activity by looking at the feed for #rpgsm from this…

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