Health Care Trends With a Social Media Twist

May 2010 Blog Posts (6)

Parents Use Facebook to Reach Pampers

P&G may be rethinking its crisis strategy now, after an angry group of parents created a Facebook campaign intended to send a message to P&G and Pampers on its latest line of diapers. Parent bloggers believed the diapers were responsible for infections, rashes experienced by their babies, and decided to take matters into their own hands, using social media to reach the masses. Instead of addressing the fears and concerns of these parents, Pampers denied any issues with the diapers,…

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Added by Jackie Hanley on May 19, 2010 at 9:03am — No Comments

Announcing the launch of Ozmosis Business Solutions

It's been an exciting week for all of us at Ozmosis as we officially launch a new business unit. Ozmosis Business Solutions - an outgrowth of our core business - is focused exclusively on serving the social media needs of our clients throughout the healthcare industry. …

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Added by Joel Selzer on May 13, 2010 at 7:30pm — No Comments

Don't like your diagnosis? Think about moving

Reuters has an interesting article this week on diagnoses varying geographically. According to a recent study, doctors in some parts of the U.S. are more likely to tell Medicare patients they are sick than in other parts. One of the most interesting pieces of commentary in the article was the reminder that there is clearly variation in the way doctors practice medicine across the U.S. The full article is…

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Added by Abby Burnham on May 13, 2010 at 4:45pm — No Comments

Virtually Cured

I have found a very interesting scientific project that I would like to share with you. The Virtual Physiological Human (VPH) project is an initiative that is being developed to allow computers to personalise disease diagnosis and treatment. Still in early development, the project intends to develop a database of all known ailments and treatment methods, which can be converted into digital data. When in use, patients would have their bodies scanned and… Continue

Added by Roberta Main-Millar on May 13, 2010 at 5:14am — No Comments

Get fit with your mobile

In recent years, we’ve seen a increased focus on fitness in an attempt

to curb the rising rates of obesity in the UK. Games developers and

manufacturers, with a revised emphasis on a more social and active

gaming approach to target the whole family and not just your avid gamer,

have started to offer fitness games, most notably on the hugely popular

Wii Fit.

These games, tools and apps are increasingly commonplace on mobile, with… Continue

Added by Lucie Smith on May 11, 2010 at 5:26am — No Comments

The Agenda Behind Electronic Health Records

The New York Times had an article over the weekend about the agenda behind electronic health records:

In the nation’s drive to computerize patient records, Jonathan Bush surely qualifies as the most disgruntled beneficiary of the government’s largess – billions of dollars in incentives to accelerate

adoption by doctors and hospitals.

Mr. Bush is chief executive of…

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Added by Ben Haber on May 10, 2010 at 10:56am — No Comments