Health Care 3.0

Health Care Trends With a Social Media Twist

July 2010 Blog Posts (28)

Three Ways Healthcare Organizations Use Social Media

Social media in healthcare community provides an access to a forum where patients, healthcare professionals and organizations can share timely information on symptoms, treatments and surgeries. Here are the top three ways that healthcare organizations utilize social media to engage and interact with their patients and healthcare providers (see…

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Added by Yumi Bilic on July 29, 2010 at 1:19pm — No Comments

Social Media Helps Man Find Kidney Transplant

ABC News recently ran a segment about healthcare and social media, and highlighted a specific case where Carlos Sanchez asked for a kidney in a Facebook post, and found one from the most unlikely Facebook friend.…



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Added by Ben Haber on July 29, 2010 at 8:00am — No Comments

10 Ways The iPad Is Changing Healthcare

From the Business Insider:



With the advent of the iPad, new possibilities for health care have proliferated. From creating ways to reduce administrative and medical costs to patient…
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Added by Ben Haber on July 27, 2010 at 1:26pm — No Comments

Mayo Clinic Opens Social Media Center

I posted a few weeks ago on how hospitals are using social media to create a stronger brand. The Mayo Clinic is taking that a step further by opening a Center for Social Media that will “train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors,” according to…

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Added by Erica Frank on July 27, 2010 at 11:35am — 1 Comment

How secure can technology be?

The NHS is implementing a new summary care record (SCR) whereby all patients’ medical details are to be uploaded to a national electronic database. The aim of the SCR is to improve the safety and quality of

patient care by giving staff easier access to reliable information about you.



Each patient’s SCR will be built up slowly - every time you use any NHS health service, details will be added to your SCR about health problems, with…

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Added by Ann-Marie Gannon on July 27, 2010 at 5:18am — 1 Comment

Should Patient Data be Used for Targeted Marketing Campaigns?

Earlier this week, American Medical News featured an article about patient specific marketing. Its an interesting concept: by using similar customer relationship management (CRM) software that grocery stores use to determine which coupons to print at the end of your receipt, hospitals and other healthcare professionals will be able to micro-segment and target their patients based on the information found in their electron… Continue

Added by Leanne Drown on July 23, 2010 at 3:40pm — No Comments

Should I "Friend" My Doctor on Facebook?

Being able to communicate with brands and celebrities is what has drawn numerous people to join social networking sites like Facebook and Twitter. Now, not only can you tweet at the New York Times, thanking them for information about the new iPhone, you can also communicate with your doctor in the same sitting. As seen in this article…

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Added by Melissa Basileo on July 23, 2010 at 11:02am — No Comments

Tweeting ER Wait Times

Long wait times in the ER can be scary for patients. It can mean the difference between life and death. Hospitals across the country are closely monitoring ER wait times in hopes of attracting more and more patients and improving patient care. According to the Salt Lake Tribune, some hospitals in Utah are going so far as to display those wait times on websites, Twitter and billboards. It's a pretty interesting concept, and a spokeperson for one of the hospitals using this method affirms its…

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Added by Erica Frank on July 21, 2010 at 9:14am — 1 Comment

Do We Have A Right to See All Our Medical Records?

Amid the national push for electronic medical records, one of the most intense debates is whether a patient should be permitted to see their doctors’ notes online.…

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Added by Sarah Willey on July 20, 2010 at 5:07pm — No Comments

What Does NHS Reform Mean for Social Media

Last week the UK coalition government outlined its plans for NHS reform in a white paper entitled Equity and excellence: Liberating the NHS. Inevitably, this has been met with mixed reactions and was subject to lively debate in the House of Commons, both immediately after it was announced and during Prime… Continue

Added by Lucie Smith on July 19, 2010 at 11:11am — No Comments

New Standards for Electronic Health Records

This week The New York Times covered a somewhat surprising new twist in the use of electronic health records (EHRs): starting in 2015, hospitals and doctors will be subject to financial penalties under Medicare if they are not using electronic health records. Even more…

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Added by Abby Burnham on July 15, 2010 at 3:17pm — No Comments

Social Media Promotes "Good Health"

This March, a report on chronic disease and the Internet by the Pew Internet and American Life Project and the California HealthCare Foundation showed that people fighting chronic diseases are now using social media to find information and connect with others who suffer similar ailments. A recent article from Mashable.com gives five… Continue

Added by Laurel Cormier on July 14, 2010 at 5:00pm — No Comments

Alzheimer's Association Launches Website to Help Patients

A new website could help Alzheimer's patients. The Alzheimer's Association has launched TrialMatch which links patients with clinical trials that treat their specific case.
"One of the critical deficiencies we…
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Added by Sarah Willey on July 13, 2010 at 11:06am — No Comments

Local Hospitals Seeks Your Help to Rebuild Website

I saw an interesting tweet this afternoon from Lahey Clinic of Burlington, Mass. The hospital apparently is in the process of rebuilding its website, and it's asking the public to offer suggestions.

This is what Lahey posted on Twitter: Question - What do you want from a Hospital website? We're rebuilding...…

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Added by Sarah Willey on July 12, 2010 at 5:05pm — No Comments

"Marketers may offer the remedy: Healthcare moves toward online marketing"

http://www.brafton.com/industry-news/marketers-may-offer-remedy-healthcare-moves-toward-online-marketing-$19883952.htm

Interesting article on physicians and their stance in the social media landscape. According to the piece, "USA Today reports that the American Medical Association's Council on Ethical and Judicial Affairs recently…

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Added by Sally Bain on July 12, 2010 at 3:22pm — No Comments

iPhone App Gives Parents a Pediatrician in Their Pocket

There's another healthcare application for the iPhone: the KidsDoc iPhone app, which is based on a triage system used in children's hospitals and nurse advice call centers, and created by a pediatrician. According to U.S. News & World Report, the system this app is based on has been tested for 15 years among more than 150 million phone calls. The app provides information…

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Added by Abby Burnham on July 12, 2010 at 2:25pm — No Comments

Healthcare Apps for Smartphones: Good & Bad

From the Los Angeles Times:



There are now close to 6,000 consumer health apps, according to a review published in March by mobihealthnews, which reports on the mobile health industry, and more are being added every day. Many are free, or cost $1 to $10 to download.



Some physicians are concerned about the…
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Added by Ben Haber on July 12, 2010 at 8:42am — 1 Comment

Emails Lead to Better Health?

I came across an interesting article from HealthDay highlighting a California study that finds patients with diabetes, hypertension, or both who engage in email exchanges with their doctors received better care and better health outcomes. The study…

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Added by Andrea Salzman on July 9, 2010 at 2:00pm — 1 Comment

New Webcam Based Tool Used to Connect Patients Around the World

This morning I found Medgadet’s new “HealCam” announcement, and was extremely refreshed with the premise. If you are familiar with…

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Added by Melissa Basileo on July 8, 2010 at 3:19pm — 1 Comment

Disease Awareness Campaigns Take to Facebook

Disease awareness campaigns are some of the most significant drivers of medical research funding. When you think of awareness groups who have successful shined in the spotlight, names come to mind like Susan G. Komen for the Cure or the Avon Walk for Breast Cancer. What these two hyper successful awareness groups have in common is that they center their efforts around special events. Now, awareness groups are trying a… Continue

Added by Molly Galler on July 8, 2010 at 9:11am — 1 Comment

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