All Blog Posts Tagged 'HIPAA' (2)

I have been asked to write up some of the core takeaways from the health care social media presentations I have been giving recently, so I am sharing a version of this narrative on HealthBlawg, in two parts.…

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Earlier this week, American Medical News featured an article about patient specific marketing. Its an interesting concept: by using similar customer relationship management (CRM) software that grocery stores use to determine which coupons to print at the end of your receipt, hospitals and other healthcare professionals will be able to micro-segment and target their patients based on the information found in their electron… Continue