Shannon's Blog Posts Tagged 'healthcare' (4)

This is a great article that explores the many ways that patients can use social media in a wide range of ways – symptom research, physician location, support. It also touches on sites that help to pair patients with clinical trials they might not have found otherwise. Long gone are the days of a simple WebMD search to find out what that lingering headache may be.…

Well, this isn't exactly the type of synergies one would typically expect, but it certainly shows the collaborative powers of social media. An potential intern competing to become Charlie Sheen's social media guru named Mayo Clinic as one of the most innovative organizations using social media today. While this might be odd company for Mayo to keep, it is certainly a true statement. Lee Aase makes a good…

The following article looks into how healthcare organizations are using social media. While many hospitals have joined the fray, using a myriad of channels, they reported use still seems to be at a basic level, with many just focusing on pushing out content, as opposed to creating engagement. Should be interesting to see if this trend starts to shift in 2011 as more and more become…

The following HealthLeaders article is a nice reminder of the importance of focusing first on what your message is and then on what channels will work best for disseminating that mesage. Although, they do note that it's nearly impossible these days to avoid some sort of digital connection!…