Health Care 3.0

Health Care Trends With a Social Media Twist

All Blog Posts Tagged 'regulation' (4)

Announcing the launch of Ozmosis Business Solutions

It's been an exciting week for all of us at Ozmosis as we officially launch a new business unit. Ozmosis Business Solutions - an outgrowth of our core business - is focused exclusively on serving the social media needs of our clients throughout the healthcare industry. …



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Added by Joel Selzer on May 13, 2010 at 7:30pm — No Comments

The Limits of Manufacturer Accountability in Social Media

In its call for public comments on the promotion of regulated medical products using the internet and social media, the FDA sparked renewed interest in the role the agency's guidelines might play in pharma's embrace or avoidance of social media. While many manufacturers have moved forward with innovative programs (See the… Continue

Added by Joel Selzer on April 1, 2010 at 11:58am — No Comments

FDA Framework for Regulating Social Media Promotion

On March 16th, Ozmosis submitted its comment to the FDA's docket on the promotion of regulated medical products using the internet and social media, joining over 150 other submissions by drug manufacturers, health systems, consultants, agencies, advocacy groups, and private individuals.



The level of… Continue

Added by Joel Selzer on March 17, 2010 at 8:36am — No Comments

Evidence based marketing

Good evidence should come before marketing’ might seem like an obvious statement, but Margaret McCartney, a UK GP and FT columnist felt strongly enough to write about it recently.



Unsurprisingly the bad examples and horror stories are remembered over the times when everything was done correctly. As a result marketing… Continue

Added by Lucie Smith on March 10, 2010 at 7:30am — 1 Comment

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