Shannon's Blog (8)

 

This is a great article that explores the many ways that patients can use social media in a wide range of ways – symptom research, physician location, support. It also touches on sites that help to pair patients with clinical trials they might not have found otherwise. Long gone are the days of a simple WebMD search to find out what that lingering headache may be.…

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Well, this isn't exactly the type of synergies one would typically expect, but it certainly shows the collaborative powers of social media. An potential intern competing to become Charlie Sheen's social media guru named Mayo Clinic as one of the most innovative organizations using social media today. While this might be odd company for Mayo to keep, it is certainly a true statement. Lee Aase makes a good…

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A New Jersey Plastic Surgery Practice has formed an online community to help share information with their clients and more importantly, give them a platform to engage with other patients undergoing similar treatments and procedures. The practice looks to create a strong bond with current and new patients, using multiple social platforms including Facebook and the practice blog. It’s an…

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The following looks at the reasons why physicians are wary of social media as well as how some of the more progressive are using tools like Facebook, Twitter and the like to engage with their patients. In a recent presentation to our Company, Kevin Pho of…

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The following article looks into how healthcare organizations are using social media. While many hospitals have joined the fray, using a myriad of channels, they reported use still seems to be at a basic level, with many just focusing on pushing out content, as opposed to creating engagement. Should be interesting to see if this trend starts to shift in 2011 as more and more become…

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A recent article from Clinical Advisor analyzes the privacy issues that continue to arise as more and more health care institutions employee social media tactics. The article, of course, also examines the personal use of social media by health care professionals…

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The following HealthLeaders article is a nice reminder of the importance of focusing first on what your message is and then on what channels will work best for disseminating that mesage. Although, they do note that it's nearly impossible these days to avoid some sort of digital connection!…

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Interesting piece from CNN about "friending" your Doc on Facebook. Could help answer quick questions or speed up scheduling, but it’s another indication of the blurring lines between our personal and professional lives. The piece also explores the implications this type of activity has for insurance reimbursement. Is anyone on Healthcare 3.0 friends with their doctor?


http://www.cnn.com/2009/HEALTH/09/03/friending.your.doctor/index.html