In today’s news, Anthem Blue Cross & Blue Shield of Missouri
announced that they have “harnessed” the power of social media in order to better communicate with their members. The company has begun developing Twitter, Facebook and YouTube programs to react to member queries about their healthcare benefits.
I think it will be interesting to see if other insurance companies begin to adopt these types of programs. Equally as intriguing will be how members will react to these types of “live” customer service interactions.
If you find yourself wondering what will happen as members and insurance companies can begin interacting instantaneously, follow along. The company has provided these links: