Health Care 3.0

Health Care Trends With a Social Media Twist

Health insurers use social networks to keep their reps intact

Today the WSJ Health Blog reported that health insurers are beginning to monitor social networks such as Twitter and Facebook in order to see what patients are saying about their companies. They especially want to monitor negative comments made in the digital sphere, and do what they can to interact with patients in a positive manner and build their brands. While some of these companies have Twitter handles, based on the number of followers and tweets, they are quite inactive.

Do you think this is a genuine step by health insurers to interact with patients via social networks or is it a self-serving ploy?

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Comment by Ben Haber on August 21, 2009 at 11:43am
I think this is a step in the right direction, but I can see health insurance companies using this as more of a opportunity to grab some good PR then actually trying to help people. It's up to them to prove that they are willing to take action, and not issue replies such as "you can find that information on our website."

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