Health Care Trends With a Social Media Twist
The Nursing and Midwifery Council in the UK recently published guidance on social media usage. The guidance was published following a number of cases involving nurses being struck off the register due to social networking activity. It includes the advice that nurses or students will put their registration at risk if they share confidential information online or post inappropriate comments about colleagues or patients. It also strongly urge nurses not to use social networks to build or pursue relationships with patients advising that any current or former patient Facebook friendship requests should be declined.
Following the publication of these guidelines, the most recent edition of Nursing Times features a survey of over 1,000 on their social media usage. It revealed some interesting statistics:
The final two statistics are probably most significant; it seems that nurses, much as they are using social networks, do not feel that they are of benefit to the treatment that they have to offer patients. What do you think? Should nurses engage on social networking sites professionally and what can PR people do to convince them of their value?