Health Care Trends With a Social Media Twist
Pharmaceutical Executive started posting a video series where various experts debate different topics. This topic deals with social media, social networking and pharmaceutical marketing. It is amazing how often I can write about this subject and not get bored. Anyhow, the debate included someone from PriceWaterHouse Coopers and a bunch of pharma advertising executives. Keep in mind, it was sponsored by an ad agency! Interesting to see how hard advertisers are trying so hard to “own” social media.
It is an interesting discussion where they refer to Astra Zeneca as a good example of a pharma company leveraging the power of Twitter in a very regulatory-friendly way.